Your website's navigation framework can make or break your online marketing and sales efforts. A site that's difficult to navigate or impossible to move through doesn't translate to satisfied readers; and satisfied readers don't translate to paying customers, valuable leads, or a grateful audience.
Fortunately, there are a number of questions that you can ask yourself to assess the current navigation setup of your site. Just remember: a negative answer to a question doesn't mean failure, it means a chance for improvement! Any step that you can take to improve your content's visibility or make it easier for site visitors to move from page to page is a step in the right direction.