With the popularity of social media and email marketing, many businesses treat their website as an afterthought. The site might promote their brand, but most of the sales process takes place elsewhere. A quality website can have numerous benefits for a business though, acting as a branding tool alongside other promotional elements. While it is easier than ever to build and publish a site, it is crucial that the site is designed to provide an exceptional user experience, while also ranking in search engine algorithms. The following mistakes can be found on many business websites, potentially damaging long-term results.