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How to Choose the Best Fonts for Your Website

If we asked you which aspects of a new website were really important, what would you answer? For many, the responses would be things like "having easy-to-find navigation," "giving people the information they are looking for," and "making it look professional." Yes, these are all incredibly important. How does one make a website look professional, informational, and easy to navigate, though? With the typography! Your website's font is incredibly important, yet few people realize this. This is why choosing the correct font is crucial to a successful new website.

The font of your website is found in several places, all of which are very important. This includes headlines, paragraph copy, Call to Actions (CTAs), new offers, and other buttons. All of these different places for fonts need to be uniquely styled and written, yet cohesive. In proper website design, a font has three purposes. Your chosen font style must be:

#1 Aesthetically Appealing

Font should always compliment the overall design. This is where a professional website designer needs to be brought in for your project. Size, density, spacing, and colors all factor into this. Our team specializes in web design and can transform your company's digital experience! The font selection has the power to make or break a website’s design interface. With our team working on your project, you'll have nothing to worry about.

#2 Readable

On average, five times as many people read the headline as read the body copy. Clearly, your headline needs to be easy to understand! A font that looks really cool but cannot actually be read by website visitors won't feel that great for long. It's going to be very frustrating for them, and then disappointing for you when your new website design doesn't lead to converting visitors to customers. It is crucial to choose digital-friendly fonts, which means they are sharp and clear. Also, select a color in contrast with the background to make it pop out.

#3 Expressing the Right Tone

Fonts give your website character. By choosing a font, you are deciding the tone you are going to convey your marketing message. Is your brand luxurious? How about fun and funky? Are you a serious company in the healthcare industry? All of these brand identities lend themselves to different style fonts.

Fonts are equally important for functionality and the aesthetics of a website. When it comes to website design, it is impossible to overstate the importance of typography. Fonts have a huge impact on your website visitor's subconscious mind. The effects are subtle, yet strong enough to affect a person's behavior. Allow our team of website design and development experts to help you find the perfect one for your new website. We can be reached by calling 971-803-5350 or emailing [email protected].