If we asked you which aspects of a new website were really important, what would you answer? For many, the responses would be things like "having easy-to-find navigation," "giving people the information they are looking for," and "making it look professional." Yes, these are all incredibly important. How does one make a website look professional, informational, and easy to navigate, though? With the typography! Your website's font is incredibly important, yet few people realize this. This is why choosing the correct font is crucial to a successful new website.
The font of your website is found in several places, all of which are very important. This includes headlines, paragraph copy, Call to Actions (CTAs), new offers, and other buttons. All of these different places for fonts need to be uniquely styled and written, yet cohesive. In proper website design, a font has three purposes. Your chosen font style must be: