A key feature of successful online businesses is memorable branding. You might be able to develop a profitable income stream that works in the short term, but branding will be a major factor in determining long-term success. Branding ensures customers return to your business, becoming repeat buyers who trust your products. Branding will also increase your conversion rate, with consumers needing less persuading when they are already aware of you. So how do you go about creating a brand that becomes recognized and trusted within your industry?