One of the most frustrating things for anyone who runs an ecommerce website is people who abandon their shopping cart. What this means is that someone is shopping on your website or catalogue, clicks "Add to Cart" on a certain item, but then never actually follows through completely with the purchase.
You may find it reassuring to hear that this problem is not unique to you and your company. In fact, research tells us that average online shopping cart abandonment rates hover just under 70%. This astounding number is from an analysis by the Baymard Institute. Don't let this discourage you. There's good news too! According to Business Insider (BI) Intelligence, an estimated 60% of abandoned online sales are recoverable. This means while it is very common for people to abandon their shopping cart on your website, you can bring them back and complete the transaction once and for all. The question is- how?