Across every industry, if you’re thinking about rebranding, you’ve probably had concerns about whether the investment will add value to your company. Regardless of if you’re starting fresh or updating your existing brand, using a systems-based approach to design is an effective way to make the most out of your efforts. Essentially, this translates to building an adaptable framework or “design system” for implementing consistent changes across every platform. This helps to ensure your business stays on-brand because everyone who works to promote it is referring to the same organized source. There are two main benefits to this. A design system guarantees your audience has a consistent brand experience, and it eliminates confusion around brand guidelines within your company.