Years ago, the industry-standard was the creation of two separate website experiences - one designed and built for larger desktop displays and one for mobile devices or apps. Advancements in responsiveness changed this concept. Now, you can build a single website and make it responsive to every device and have a better user experience. It's often quicker, easier and better for everyone involved! Google is anxious to make the internet a user-friendly place and mobile-first indexing is a major step in the right direction. Google has announced it considers the mobile-friendliness of your WordPress website as a ranking factor. What does this mean exactly? The mobile version of the website becomes the main version of your website. This isn't a movement you want to miss out on.
To put it plainly, there are a lot of people on their phones and other devices. Over the past few years, the use of mobile phones has forced a sharp decrease in desktop traffic for many websites. Today's users surf the internet using their mobile devices while on the go or even on their couch at home. For this reason, the user experience for those on a mobile device is really important. The changes in user behavior haven't gone unnoticed by the tech giant, Google. That’s why they decided to change its search engine index settings to a mobile-first index.
Due to the increase in mobile traffic over the past several years, Google changed its index policy. Before, the desktop version of a website would index first on Google. Now, Google has changed it to mobile-first index. This means that Google crawlers will crawl through mobile versions first, then rank and index on Google's Search Engine Results Pages (SERPs) based on the mobile versions. This change can have a huge effect on your business's SEO and organic rankings because the desktop experience of your website will no longer help your rankings as much. If your website was built with a desktop-first approach, the experience of your mobile users may not have been well designed. If you have a bad mobile experience, then your SEO efforts will be wasted on your website.