Here’s an overview of
how we’ll do it
To begin, we'll review market trends and your organization's current brand identity. We'll also ask about your goals. This will provide us with a more holistic view of your brand and its competitors, which will guide us through the creative process.
After defining your project, our design team will conduct creative exploration and come up with several initial concepts. They'll make sketches, drawings and mockups to work through various ideas and breathe life into your organization's new branding.
Once we've created initial concepts, our team will sit down with you to review 2-3 unique design directions. We'll collect feedback about which elements resonate with you and which ones don't, then adjust our direction accordingly. You'll be able choose one design direction for us to continue refining as the core of your new brand.
Following the review, we'll use your feedback to combine some of your favorite elements. Our team will continue polishing your new brand identity until we reach a final design that best embodies your brand.
When your final design emerges from the process, the DDD team will box up your new brand assets in a production ready format. We'll also assemble a style guide you can use when applying your new branding.