Here’s an overview of
how we’ll do it
To start, we'll review any relative market trends as well as your company's current brand identity. We'll emerge with a more holistic view of your brand, and competitor brands, which will provide direction through the creative process.
After our initial exploration, our designers will conduct creative exploration and then design several initial concepts. They will make sketches, drawings and mockups as they work through various ideas to breathe life into your organization's new branding.
Following the creation of initial concepts, we'll sit down to review 2-3 unique design directions for your brand. We'll listen as you provide feedback about the elements that resonate with you, and adjust our direction accordingly. You'll be able choose a design direction for us to continue to refine as the core for your brand.
After we review together, our team will use the feedback you provided to continue polishing your new brand identity. We'll optimize our designs and combine some of your favorite elements, until we reach a final design that best embodies your brand.
When a final design emerges from the process, we'll box up your new brand assets in a production ready format. We will also create a style guide that your organization can refer to when applying your new branding.
