Here’s an overview of
how we’ll do it
To begin, we review your current brand identity and any relative market trends. This gives us a holistic view of your brand and your competitors, which helps us define how to move forward with a creative direction.
Once we have a solid idea of where we want to go with your brand design, we'll conduct creative exploration and develop initial concepts. We'll put pen to paper and create sketches, drawings and mockups that will form the basis of your company's new branding.
After we've created 2 or 3 unique directions, we'll come together with you to review. You'll provide feedback about the elements that speak to you and which ones don't. During this review you'll get to choose one design direction for us to continue to refine for your new brand identity.
We'll implement the feedback you provided in the review and continue polishing your brand identity until reaching a final design that can speak for your brand.
Once we have settled on your brand's final design, we will deliver your assets in a production ready format. We will also provide you with a style guide for your new branding, to reference as you apply your new brand mark, colors, and typography across channels.