Website Design and Development

We also dug into details about their target audience to help focus our redesign efforts in the right places. One of the background pieces of information we discovered was an AMN Healthcare 2017 RN Survey in which 61% of millennials indicated they either "Agreed" or "Strongly Agreed" with the following statement: I worry that this job is affecting my health. This data helped illuminate the values and attitudes of the users Integrated most wanted to attract, providing guidance on the crucial visual clues that the site's imagery would provide.

The Data Driven Design team also took screenshots of every page on the old website in order to dive into content discovery with the client. This allowed us to sit down together in the kickoff meeting with a big red pen and start making decisions around which content should migrate to the new site and which content should be retired. This collaboration with the client helped streamline the tasks around information architecture by eliminating guesswork and redundancies.

After sorting through the existing content and strategizing about how we would incorporate the new content, we produced a sitemap. This not only gave the client a better idea of how we would organize the information throughout the site, but also gave our team greater clarity on our approach for the wireframes.

When we first began examining IHS's website we noticed that it didn't hold up very well to traffic. The Data Driven Design team ended up single-handedly taking down their site during project scoping — twice. After joining forces with Integrated, we discovered that they were hosted on a small, shared server. In addition, they faced performance issues due to the API that they were using for job searches. The web development team also found Javascript and mixed-content errors being logged.

Understanding all of the challenges with their previous site and the systems they were using allowed us to provide better recommendations and ensure proper planning to handle these on the new website Data Driven Design would be creating.

Armed with data and observations that emerged from our exploration, we knew one of the highest priorities of this site was to communicate the attention Integrated pays to achieving a work / life balance. We kept this in mind while choosing imagery for the site where we opted to show happy, fulfilled nurses as well as making sure all copy on the site properly reflected the compassion and care that individuals could expect to experience with the Integrated team.

Custom photography wasn't an option due to timeline and budget constraints, so we helped Integrated sort through hundreds of stock photos to find the right look. Our recommendation was to choose images that felt authentic and warm, as opposed to the vast majority of staged, awkward, and unnatural stock images floating around on the internet.

From the beginning, the Integrated Healthcare Staffing team knew that they wanted to use a content management system for their website. With an in-house marketing team on hand to apply changes in the future, Integrated was focused on creating an easily editable system that they could use to make changes moving forward. The client also has a strong desire to use Wordpress as the base for the site. Although we provided a couple of options to the IHS team, they gravitated toward Wordpress due to their collective experience using the popular platform. Having completed many custom website builds on Wordpress, we knew this was a solid choice for their organization.

This project, like most of the projects we complete, also included several software integrations and custom extensions. We feel lucky to be able to draw on our in-house team's background in custom website, API, and application development. Unlike many design and development shops, we don't outsource our development overseas - custom or otherwise.

For Integrated Healthcare Staffing's new website, we created an integration to an industry-specific CRM. Data Driven Design's team also added an Active Campaign integration and extended it further with custom code. The custom extension will automatically sync the data from three separate systems. When changes are made in any of the three platforms, it will update them all with the new information. This means that Integrated will have fewer systems to maintain, and ensure that the data shared between them is constantly current for all users.

As our project with Integrated was beginning to wrap up we ran into an unorthodox situation — the global shutdown caused by COVID-19. As a healthcare staffing agency, Integrated was immediately hit with a wave of staffing needs across the country and had to shift focus. We've been working closely together (well, at least 6 feet apart) to tidy up the remaining pieces of the project in order to queue up Integrated for launch once the timing is right.