Together, these five benefits mean that data will make your money go further. You'll know exactly what is working and what isn't. You'll spend less, and the money you do spend will be more effective. It's no wonder more and more businesses are seeing the value in increasing the efforts of their digital marketing and reallocating funds from traditional advertising.
If you're considering either starting a digital marketing effort or increasing what you're doing, know that Data Driven Design can help. We will measure different kinds of online activity for you and your website. For example, we can measure the number of pages viewed per visit on your website, how long visitors stay on the site, what kind of keyword searches and referrals are used, and even the number and cost of advertising clicks that lead through to your site.
Gone are the days of producing an expensive radio ad and hoping people hear it. Maybe you could get a few new customers and you might be able to attribute it to your commercial, but you don't really know for sure. Consistent measuring across different online channels will help you attribute value to different tactics. The guesswork is over! Digital marketing experts can tell you exactly what is working and what isn't.
And when something isn't working, we'll go to work fixing it for you. That is one of the major benefits of working with Data Driven Design. We're not just an online advertising agency. We have website developers, designers, strategists, and other experts in-house. Maybe your website needs an overhaul and that's why people aren't staying on your website very long. Perhaps your visitors are finding your website through keywords you aren't targeting in your online ads - we can better incorporate those words and phrases into your efforts. There is a wealth of information that can be found by going through the data and analytics for your website, and we can't wait to get started!