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5 Benefits of Measuring Your Digital Marketing

We all know that advertising has changed a lot over the past few decades. Just like the internet has changed nearly every aspect of our lives, it's created massive changes in marketing as well. One of the best aspects of digital marketing is that it isn't guesswork. "I hope this works!" and, "I think we're doing a good job!" are never uttered when it comes to digital marketing. Why? Because of analytics! There is a wealth of data available to you for your online marketing efforts. This data is often detailed and immediately accessible. This is great news!

These measurements will allow you to:

Use your digital marketing budget efficiently

Make sales activity more effective by improving your conversion rates

Select the right channels to reach your target audience

Make campaign decisions that are more effective

Improve your return on investment (ROI)

Together, these five benefits mean that data will make your money go further. You'll know exactly what is working and what isn't. You'll spend less, and the money you do spend will be more effective. It's no wonder more and more businesses are seeing the value in increasing the efforts of their digital marketing and reallocating funds from traditional advertising.

If you're considering either starting a digital marketing effort or increasing what you're doing, know that Data Driven Design can help. We will measure different kinds of online activity for you and your website. For example, we can measure the number of pages viewed per visit on your website, how long visitors stay on the site, what kind of keyword searches and referrals are used, and even the number and cost of advertising clicks that lead through to your site.

Gone are the days of producing an expensive radio ad and hoping people hear it. Maybe you could get a few new customers and you might be able to attribute it to your commercial, but you don't really know for sure. Consistent measuring across different online channels will help you attribute value to different tactics. The guesswork is over! Digital marketing experts can tell you exactly what is working and what isn't.

And when something isn't working, we'll go to work fixing it for you. That is one of the major benefits of working with Data Driven Design. We're not just an online advertising agency. We have website developers, designers, strategists, and other experts in-house. Maybe your website needs an overhaul and that's why people aren't staying on your website very long. Perhaps your visitors are finding your website through keywords you aren't targeting in your online ads - we can better incorporate those words and phrases into your efforts. There is a wealth of information that can be found by going through the data and analytics for your website, and we can't wait to get started!

Ready to put your digital marketing metrics to work?
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