You've done the research – or at least read an article or two – and you know relevant content is a must if you expect to compete in the business world. But did you realize providing consistent, valuable information to your ideal audience can increase sales by as much as 50%? If you're planning to start a website or improve your web content in 2020, you're not alone. Nearly two-thirds of small businesses already have a website, and 29% of those without one plan to make the change in 2020. However, finding the time to create an effective website is easier said than done.
It's been said that with today's technology anyone can create a website, but your business isn't a baseball field in a movie from the late '80s. Building a website doesn't automatically ensure you’ll get the traffic you desire. Disappointingly, you can even create a good website with relevant content that will attract visitors but never make it as far as a sale. Why? There are many reasons users abandon a website, including poor navigation (check if yours passes the test), long page load times, unrelated content and intrusive advertisements.
You may be thinking you're doomed to fail. It's difficult, if not impossible, to compete without a website, and you can't take the time away from your business to become an expert.
There's still hope.
Most business owners aren't coding professionals. They simply have the right tools to achieve the results they need to reach their target audience. A content management system can allow you to create and maintain an effective business website without taking the time to become fluent in the mysterious language of coding.