Here’s an overview of
how we’ll do it
First, we'll review your organization's current brand identity and relative market trends. This creates a more holistic view of both your brand and your competitors and helps to define how to move forward with a creative direction.
After gaining an understanding of where we want to take your brand, we conduct creative exploration and design initial concepts. This stage contains the creation of initial drawings, sketches, and mockups of what will become your new brand identity.
Once we’ve created 2-3 unique design directions we review with you to ensure we’re heading in the right direction. You will get to choose a final design direction which we will use as the core theme for your developing brand identity.
Following our review, we'll go back to the drawing board to combine some of your favorite elements and re-work the designs using your feedback. We'll refine your brand identity until we settle on a final design.
After agreeing on a final design, we deliver all brand assets to you in a production ready format. We also assemble a brand style guide to use as a reference for applying the brand across various touchpoints.