If you think your company's website doesn't matter that much, think again. According to a survey by Blue Fountain Media, 39% of respondents would think twice about using a product or service if the website is not fresh, user friendly, and current. Another survey tells us that nearly 38% of people will stop engaging with a website if they find the graphics unattractive. A full 75% of users judge a company’s credibility based on visual design alone. No longer can you redesign or overhaul a website every two to three years and expect it to perform well.
You may see this shocking statistic and realize you need a new website. This means more than just the way it looks, though. When you reach out to a web design company, you want to make sure they understand the importance of your website's functionality too. Looks matter, but so does whether the website actually works or not! In fact, this is one of the basics of website design and development. If you're looking for the right place to begin understanding best practices, this is it! Before you start your next website project, learn about best practices you'll want to include.